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Responsible marketing
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Responsible marketing
We think carefully about how we communicate.
Mars is a responsible advertiser. We were the first global food producer to make a commitment to stop marketing our products to children under 12 years old. We are aware of the concerns about marketing to children and conscious that we must continually examine our advertising and marketing practices.
We support the Media Smart media literacy programme which teaches children to understand advertising in order to make informed choices. Mars does not produce confectionery containing toys.
We take a responsible approach to vending in schools and do not offer machines in primary schools. We provide non-branded machines and have broadened product choice to include water, dried fruits and cereal bars.
We proactively use our brands to promote healthy active lifestyles.
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