Committed to only making ‘Good Honest Food’
We have always been proud of the quality of our dog food and now feel that it is important to give consumers the same level of confidence. PEDIGREE gives dogs everything they need and nothing they do not, so they can remain healthy and continue to enjoy life.
In June 2009 we launched a campaign called 'Good Honest Food', with eight promises about all PEDIGREE food to help provide dog owners with peace of mind when choosing what to feed their pets:
- All our dog food, wet and dry, is nutritionally complete
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All our food is free from artificial colours and flavours
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We put more meat in the can than any other ingredient
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All our dog food undergoes 16 quality checks before we let it out the door
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We can trace all the meat we use to the farms it comes from
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Our factories are inspected to the same standards as human food factories
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We buy all our meat from the same approved sources as for human meat consumption
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We don’t make dog food for anyone else
We believe that a healthy diet is just as important for dogs as it is to humans. By making these eight promises we are demonstrating our commitment to putting dogs first.
For more information, please visit www.uk.pedigree.com.
For information on our petcare brands, click here.