Getting the balance right.
It is important to live a healthy active lifestyle but it is also nice to enjoy an occasional treat. The important thing is to get the balance right.
Snacks and confectionery are intended to be eaten as an occasional treat and to provide an energy boost when required. We encourage people to see snacks in the context of their overall diet, and not as a replacement for meals. That is why we were one of the first manufacturers to sign up to the Be Treatwise initiative. Be Treatwise is a major consumer education initiative designed to help people understand Guideline Daily Amounts and how to enjoy snack products as part of a balanced diet and lifestyle.
It is also why we encourage people to live healthy active lifestyles. Does this mean pumping iron or training to Olympic standards? It can do if that is your thing but it need not. Even a walk in the country or taking the dog out for exercise is good for you. Why not go on one of the UK’s top ten dog walks? . You can even benefit physically from gardening, ironing or cleaning the house.
Click here to find out how we are helping our own employees to keep fit and healthy in the workplace.
We also believe in the importance of consumer choice, which is why we offer a diverse range of products, enabling our consumers to choose the product and portion size that is just right for them and their families. We support consumers in making these choices by providing clear information on ingredients and nutrition.
We are continuously developing our portfolio to meet changing consumer desires and needs, to ensure that the pleasure of our brands endures. Products such as MARS PLANETS are perfect for consumers who love the taste of MARS but prefer a less substantial format than a bar. Our new A LITTLE BIT OF™ range enables consumers to enjoy 'A LITTLE BIT OF’ what they fancy. Our re-sealable pouch range enables consumers to enjoy their favourite brands, such as MALTESERS, REVELS and M&M's, and either share them with others or reseal the pack to enjoy later.