RAISING THE BAR™

1. Offering product choices for different needs - in terms of taste, format and portion sizes
2. Offering enjoyable products of high quality
3. Providing clear nutritional information
4. Promoting responsible consumption
5. Endorsing healthy active lifestyles
6. Addressing social and environmental concerns

Our campaign called ‘RAISING THE BAR’ talks to you, our customers, about these commitments in the key areas of:

• Sustainability
• Environment
• Restoring nutritional confidence
• Promoting healthy active lifestyles
• Responsible marketing

The communication ranges from how our products are made and marketed to ways in which we can all be encouraged to lead a healthy active lifestyle while still enjoying chocolate as a treat. Some examples can be seen below:



For more detail on each of the commitments, please click below:

• Raw materials
• Environment
• Restoring nutritional confidence:
• Offering product choice
• Product composition:
• Artificial additives
• Fats
• Providing clear nutritional information
• Promoting healthy and active lifestyles
• Responsible marketing